Positioning segment : middle price segment (the cost of a women's haircut with styling is 1,500 - 2,500 RUR).

Location : within the Third Ring Road, busy city streets, places with the greatest concentration of office, administrative and retail and entertainment buildings (rental rate - 35 thousand RUR with VAT per year per sq. M.)

Marketing positioning : focusing on the cosmetic direction (body and face) in the provision of basic hairdressing and manicure and pedicure services in accordance with current trends

The main method of promotion : advertising on the Internet (promotion in blogs and social networks)

Main network competitors : MONE, Persona, Paul Mitchell, La Familia, Mike & Bo, Terra Ego, Velha, Dream Factory, MaiJA, SAN and CITY, The Genius beauty

Total area : 175 sq. m.

Industrial premises :
• hairdressing salon (for 3 chairs);
• manicure room;
• pedicure room;
• body cosmetology room;
• facial cosmetology room;
• epilation room;
• workplace of the makeup artist;
• solarium area

Service and utility rooms: waiting room (wardrobe for guests, reception, cosmetics shop); laundry; administration office; room for rest and eating; utility rooms; client's toilet; staff washroom


Work organization:

Customer Service Schedule : 10:00 to 22:00

Working principle : hardware care

Consumables, cosmetics and preparations : L'oreal, Redken, Keune, Matrix, Kerastase, Lebel, OPI, CND, Christina, HolyLand, Academie

Staff : 25 people, of which 14 are in shift

Payment plan : foremen - percentage system of payment, administrative staff and service personnel - fixed salary


Income
The project details the generation of income for the following services:
• Women's hairdressing salon - 39 services;
• Men's hairdressing salon - 7 services;
• Manicure room - 29 services;
• Pedicure room - 11 services;
• Cosmetology office (person) - 12 services;
• Cosmetology office (body) - 16 services;
• Epilation - 12 services;
• Visage services;
• Solarium services.

Additional sources of income:
• sale of professional products

1) The beauty salon business plan is developed in close collaboration with current executives and industry experts.

2) Financial calculations were carried out using Excel-model, which is a proprietary development of Inventica.

3) The financial model is 100% automated:

• The values of the project parameters taken into account in this project can be changed.
• The total number of parameters entered into the financial model is more than 2000 (the month of the start of the project, the list and cost of obtaining permits, the area of premises, equipment and its cost, staffing, volume and structure of services sales, cost price, margin, credit conditions, etc.) ...
• Changing any of the project parameters leads to automatic recalculation of the model.
• We have provided for ALL possible variations of the project concept (this opportunity is not implemented by any of the competing companies).
• The ability to quickly recalculate allows you to independently calculate various strategies and scenarios for the development of your business, even if you do not know the basics of financial modeling and investment management.

Thus, you get a universal decision-making tool, with the help of which you can correct the concept of the project, choosing the optimal values of the parameters of your future establishment.

Detailed information about the capabilities of the financial model of Inventica is presented in the Demo version