STRATEGY MARKETING
Customer:
one of the five largest distributors of equipment, reagents and laboratory systems on the IVD market in Russia
Project:
market research of blood collection systems in the Russian Federation; assessment of the shares of brands that form the company's product portfolio
KEY QUESTIONS:
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How is the market structure changing by segment?
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How are the shares of the largest brands changing in each segment?
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How does the cost of products differ depending on the segment?
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Is the ratio of the shares of European and Asian products changing?
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How fast is the share of Russian production growing?
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What is the structure of the production cost of Russian vacuum tubes?
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What is the ratio of the customs value and the final sale price of tubes?
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What is the trade margin set by different brands for products in different segments?
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How are sales regions divided between distributors?
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Which brands are more preferred in different regions of the Russian Federation?
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What is the market share of the company's products?
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Who are the main competitors of the company's products?
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Etc.
HEALTH SECTOR RESEARCH
RUSSIAN MARKET OF STATIONARY MAMMOGRAPHY SYSTEMS
Study completed in May 2021.
To determine the level of competition in narrow niches, the market was cross-segmented in the context of several parameters:
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System type: digital or analog;
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Conversion type: direct or indirect;
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Type of detector: amorphous selenium; scintillator and / or silicon; scanning line of matrix detectors; CCD-matrix; CR-radiography;
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Availability of the function: 3D (breast tomosynthesis);
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Availability of the function: stereotactic biopsy device;
Analytical data was obtained for each micro-segment, which made it possible to answer the key questions of the equipment brand manager:
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What is the market volume of mammography systems of this type in quantitative and value terms?
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What is the sales volume of each mammography system model in terms of quantity and value?
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What are the retail prices for each mammography system model?
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Who are the key distributors of the market? What is the brand portfolio of these distributors?
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What are the differences between distributors in the customs price for this mammography model?
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What institutions buy this model of mammography systems and at what prices?
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What type of mammography system does each type of client prefer (research institutes, oncological hospitals, etc.)?
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Is there a regional differentiation in the demand for mammography systems? In which regions are mammography systems of this brand more popular? Etc.
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