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HEALTH SECTOR RESEARCH

MEDICAL MARKET RESEARCH IS ONE OF THE MOST DIFFICULT TYPES OF MARKETING PROJECTS DUE TO THE SPECIFICITY OF THE STUDIED PRODUCTS

Often, a team requires specialists with medical education to understand the features and mechanism of functioning of medical equipment, product or service.

At the same time, consultants engaged in medical research must possess the most advanced methods of data processing, because standard processing algorithms are not suitable for analyzing specific products.

НАЧАЛО

TASK SPECIALIZATION

The medical industry, like any other, based on fundamental research, is characterized by a fairly rapid update of knowledge, which leads to progressive emergence of products - more complex and more effective.

The high speed of emergence of such products forces companies (especially in the production or distribution link) to respond in a timely manner to the changing market situation.

In the foreground are questions, related to the prospects of new product in Russia, its profitability, conditions for its possible import substitution, the duration of the replacement period for old products, etc.

WE HAVE COLLECTED RICH EXPERIENCE DURING THE YEARS OF WORK WITH CLIENTS FROM THE MEDICAL SEGMENT. WE HAVE DEVELOPED AND SUCCESSFULLY TESTED THE INDIVIDUAL METHODS OF MARKET RESEARCH OF DIFFICULT LABORATORY AND DIAGNOSTIC PRODUCTS.

WE OFFER OUR CLIENTS IN-DEPTH UNDERSTANDING OF THE MEDICAL MARKET SPECIFICITY AND A HIGH LEVEL OF EXPERTISE TO SOLVE THE FOLLOWING TASKS:

ASSESSMENTS OF DEMAND FOR PRODUCTS

What products are in high demand right now? Why is the share of your product not high enough? What are the prospects for this product in Russia?

DISTRIBUTION CHANNELS ON THE MARKET

Who is the final consumer of this product? 

How does the product reach the final consumer? Who are the distribution leaders?

Under what conditions are products sold by distributors (customs value, retail price, trade margin)?

ECONOMIC FEASIBILITY STUDY OF THE PRODUCTION PROJECT  

How economically feasible is the project of production / supply / assembly of medical products? How much should you invest in the project? When will the investments pay off?

ANALYSIS OF PUBLIC PROCUREMENT OF YOUR PRODUCTS

What is the level of government participation in the market? In which regions of the Russian Federation is the largest volume of purchases of your products? 

Which public hospitals buy more of your products? 

Who are the main distributors of your products for the public segment of the market?

ASSORTMENT AND PRICE PRODUCT STRATEGY

What products of the company have the greatest prospects in Russia? 

At what price do you need to sell your products in Russia to make them both highly profitable and attractive to customers?

COMPETITIVE ANALYSIS

Who are the market leaders in Russia? How do they position their products? At what prices do they sell their products?

rynok_gematologicheskih_analizatorov_04.

EQUIPMENT

Analyzers,

diagnostic devices,

point-of-care devices, laboratory information systems, etc.

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 DIAGNOSTIC 

 REAGENTS 

Reagent kits for analyzers, chemical reagents,

test systems,

diagnostic disks, slides, microbiology culture media and additives, indicators, etc.

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 MEDICAL

 CONSUMABLES 

Tubes, needles,

syringes, lancets,

petri dishes, containers, catheters, capillaries,

inoculating loops, transportation system and other consumables for the medical and laboratory industry

KEY QUESTIONS OF OUR RESEARCH

YOU CAN ALSO ORDER A PROFILE OF ANY COMPANY OPERATING IN THE MEDICAL MARKET

PUBLIC
MEDICAL
INSTITUTION
Больница коридор
  • WHAT PRODUCTS DOES THE HOSPITAL PURCHASE AND HOW MUCH?

  • WHAT BRANDS IS THIS HOSPITAL PREFERRED FOR?

  • WHO IS THE LARGEST SUPPLIER OF PRODUCTS TO THE HOSPITAL?

  • AT WHAT PRICES DOES THIS HOSPITAL PURCHASE THE PRODUCTS?

SUPPLIER OF
MEDICAL PRODUCTS
TO THE STATE
SECTOR
Мужчины Доставка
  • WHAT PRODUCTS DOES THE COMPANY SUPPLY TO THE PUBLIC MARKET SECTOR?

  • WHAT IS THE PORTFOLIO OF BRANDS SOLD BY THE COMPANY?

  • WHAT HOSPITALS DOES THIS COMPANY SUPPLY?

  • AT WHAT PRICES DOES THIS COMPANY SALE PRODUCTS IN THE PUBLIC MARKET SECTOR?

GET

QUESTIONS?

8 (499) 755-80-24

8 (926) 353-96-90

Проекты

RECENT PROJECTS

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RUSSIAN MARKET OF STATIONARY MAMMOGRAPHY SYSTEMS

Study completed in May 2021.

To determine the level of competition in narrow niches, the market was cross-segmented in the context of several parameters:

  • System type: digital or analog;

  • Conversion type: direct or indirect;

  • Type of detector: amorphous selenium; scintillator and / or silicon; scanning line of matrix detectors; CCD-matrix; CR-radiography;

  • Availability of the function: 3D (breast tomosynthesis);

  • Availability of the function: stereotactic biopsy device.

 

Analytical data was obtained for each micro-segment, which made it possible to answer the key questions of the equipment brand manager:

  • What is the market volume of mammography systems of this type in quantitative and value terms?

  • What is the sales volume of each mammography system model in terms of quantity and value?

  • What are the retail prices for each mammography system model?

  • Who are the key distributors of the market? What is the brand portfolio of these distributors?

  • What are the differences between distributors in the customs price for this mammography model?

  • What institutions buy this model of mammography systems and at what prices?

  • What type of mammography system does each type of client prefer (research institutes, oncological hospitals, etc.)?

  • Is there a regional differentiation in the demand for mammography systems? In which regions are mammography systems of this brand more popular? Etc.

 

The rights belong exclusively to the Customer of the project.

READY TO MAKE A REQUEST?

Ваша заявка сформирована. В ближайшее время мы с Вами свяжемся.

You can also send your request directly to info@inventica.ru

Or just call us 8 (499) 755-80-24

We will ask you the necessary questions and tell you how we can help you

We will consider any of your requests

We will make a preliminary analysis of the product for free, as well as estimate the cost and timing of the study

AMONG OUR CLIENTS ARE LEADERS

IN THEIR SEGMENT

Join us!

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